Thursday, 21 May 2015
Thursday, 14 May 2015
Logo Investigation
WALT DISNEY
The first Walt Disney Logo was seen in 1937:
Disney cartoons were not distributed by Disney itself for numerous years, but by various big companies such as Columbia Pictures and United artists. A sense of identity for Disney was achieved in 1937 when its logo came out. The logo was first seen in the first animated feature film, Snow White and the Seven Dwarfs which was released in the same year. The font used is bold and simplistic which also displays hints of colour. This simplicity is purposely used in order to engage its target audience; the younger generation. For the first 48 years Disney didn't use a logo until this one.
The second Disney Logo 1985-2006:
This was the next logo created for the company this first appeared in the movie, Sleeping Beauty. This again is simplistic, the font is more creative with the image of a castle which was iconic for the Disney theme parks. It has been updated and the block colour of blue used leaves the logo in the audiences head. Walt Disney pictures through its logo does not specify the type of genre it will produce. However, the popularity of Disney movies has increased over time and audiences already know what kind of movies it produces. Most often they are movies for families with younger children.
UNIVERSAL STUDIOS
The first logo for Universal Studios 1914-1919:
Universal Studios had many other titles including; Saturn-Globe, Trans-Atlantic Globe.
Universal Studios has been operating and producing movies for over a century and in that time have
had 13 different logos. The camera zooms through space towards a rotating earth where the word “Universal” fades in. The logo fits the title perfectly as it is universal for all audiences worldwide to see. The black and white colours of the logo can be connected back to the times it was created. Technology was not as developed as they are now which was one of the only differences between the making of logos.
Universal Studios Logo 2012 - Present
The first Walt Disney Logo was seen in 1937:
Disney cartoons were not distributed by Disney itself for numerous years, but by various big companies such as Columbia Pictures and United artists. A sense of identity for Disney was achieved in 1937 when its logo came out. The logo was first seen in the first animated feature film, Snow White and the Seven Dwarfs which was released in the same year. The font used is bold and simplistic which also displays hints of colour. This simplicity is purposely used in order to engage its target audience; the younger generation. For the first 48 years Disney didn't use a logo until this one.
The second Disney Logo 1985-2006:
This was the next logo created for the company this first appeared in the movie, Sleeping Beauty. This again is simplistic, the font is more creative with the image of a castle which was iconic for the Disney theme parks. It has been updated and the block colour of blue used leaves the logo in the audiences head. Walt Disney pictures through its logo does not specify the type of genre it will produce. However, the popularity of Disney movies has increased over time and audiences already know what kind of movies it produces. Most often they are movies for families with younger children.
UNIVERSAL STUDIOS
The first logo for Universal Studios 1914-1919:
Universal Studios had many other titles including; Saturn-Globe, Trans-Atlantic Globe.
Universal Studios has been operating and producing movies for over a century and in that time have
had 13 different logos. The camera zooms through space towards a rotating earth where the word “Universal” fades in. The logo fits the title perfectly as it is universal for all audiences worldwide to see. The black and white colours of the logo can be connected back to the times it was created. Technology was not as developed as they are now which was one of the only differences between the making of logos.
Universal Studios Logo 2012 - Present
This is the logo that the company uses currently, throughout the century as technology has evolved the company has developed its logo according. Continuity of the main image used in the logos show how the image has suited its company over all the years gone. The title 'Universal' depicts the universal influence the company has. Daily the company is able to reach different and broad audiences worldwide. The image of the world truly fits the movies it creates. The boldness of the title also displays its universal power through what it produces as it is one of the biggest studios in the world.
SUMMARY
After investigation in these logos the images used in them are symbolic of there chosen titles. Continuity is created through the years of logos, this has built a specific image of the company itself. Simplistic logos are very common as it is easier to remember and is very recognisable for a particular audience. Both Disney and Universal are two of the biggest film companies today over the years it has updated its logos but continued to have either similar or the same brand image for its companies even if technology is able to change it completely.
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