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Prelimimary Task: Critical Reflection No.2 - Cloak & Dagger

Logo Investigation

WALT DISNEY

The first Walt Disney Logo was seen in 1937:

Disney cartoons were not distributed by Disney itself for numerous years, but by various big companies such as Columbia Pictures and United artists. A sense of identity for Disney was achieved in 1937 when its logo came out. The logo was first seen in the first animated feature film, Snow White and the Seven Dwarfs which was released in the same year. The font used is bold and simplistic which also displays hints of colour. This simplicity is purposely used in order to engage its target audience; the younger generation. For the first 48 years Disney didn't use a logo until this one.

The second Disney Logo 1985-2006:

This was the next logo created for the company this first appeared in the movie, Sleeping Beauty. This again is simplistic, the font is more creative with the image of a castle which was iconic for the Disney theme parks. It has been updated and the block colour of blue used leaves the logo in the audiences head. Walt Disney pictures through its logo does not specify the type of genre it will produce. However, the popularity of Disney movies has increased over time and audiences already know what kind of movies it produces. Most often they are movies for families with younger children.

UNIVERSAL STUDIOS

The first logo for Universal Studios 1914-1919:

Universal Studios had many other titles including; Saturn-Globe, Trans-Atlantic Globe.
Universal Studios has been operating and producing movies for over a century and in that time have
had 13 different logos. The camera zooms through space towards a rotating earth where the word “Universal” fades in. The logo fits the title perfectly as it is universal for all audiences worldwide to see. The black and white colours of the logo can be connected back to the times it was created. Technology was not as developed as they are now which was one of the only differences between the making of logos.

Universal Studios Logo 2012 - Present

This is the logo that the company uses currently, throughout the century as technology has evolved the company has developed its logo according. Continuity of the main image used in the logos show how the image has suited its company over all the years gone. The title 'Universal' depicts the universal influence the company has. Daily the company is able to reach different and broad audiences worldwide. The image of the world truly fits the movies it creates. The boldness of the title also displays its universal power through what it produces as it is one of the biggest studios in the world.

SUMMARY

After investigation in these logos the images used in them are symbolic of there chosen titles. Continuity is created through the years of logos, this has built a specific image of the company itself. Simplistic logos are very common as it is easier to remember and is very recognisable for a particular audience. Both Disney and Universal are two of the biggest film companies today over the years it has updated its logos but continued to have either similar or the same brand image for its companies even if technology is able to change it completely.

How does this TV drama sequence employ the following technical areas in order to establish representations?

Camera Angle

The very first opening shot is a slow pan following the characters movement, just as the human eye would also do. The way the camera follows the character engages the audiences attention as to what the character is trying to follow. There is a sudden close-up shot of Rinettes face but also a distorted image of a character in the back, this camera angle is from perspective of the Doctor as he tries to understand what is happening in the girls mind. It is also an establishing shot that shows what the Doctor is looking at at that level. The clip makes use of a lot of establishing shots, this not only gives the audienve visual on what is happening but it also the layout hints the different eras they are in at the time. The audience are able to view the story from two different times.

Mis en Scene

The arrangement of the characters in the show is there forn a specific reason. The character of the person with the mask placed behind the girl depicts the ‘creepy’ nature of the character. The costume of the alien character portrays a different era the doctor is in at that very moment, as the doctor travels through time. It also has connotations of the character ‘Captain Hook’ from Peter Pan. The attire on the character Rinette is also similar to the character ‘Wendy’ from the same film. The costume alone showing mis en scene from different eras and characters from other films. The arrangement in the composition such as the turning wall, mirrors the character of the doctor as it revolves and travels around. The doctor also travels through time into other eras, this can be seen as he travels back around to check on the character Rinette. Again we see a completely different era with the new costume on Rinette as she has now grown into an adult. The setting also shows the different eras and worlds. For example the wood walls and fire place seen in the first composition set a different tone for atmosphere, it is seen as calm and comfortable, whereas behind the wall is more of an office consumed with new technology, this again is another aspect into the Doctors world. The camera shot that shows the fire place and wood walls goes against the setting of the second composition because it is from two different worlds or eras.

Editing

Order of the shots are in a sequence which is easy for the audience to engage with. This also keeps continuity as it helps the viewer make sense of the storyline by the smooth flow from shot to shot. In doing this it creates a sense of realism, The majority of the shots are focused around the Doctor and his perspectives on the environment around him. There are quite a few transitions seen in the clip, when going from one side of the wall to the other as it is quick and is a wide shot showing the smooth changes between them.

Sound

There is use of both digetic and non-digetic sound in the clip. At the very beginning the use of non digetic sound becomes more evident as the scene progresses as the camera goes onto a close-up of the girls face, the other character is seen in the background. This is when the non-digetic sound suddenly comes in causing the audience to feel a sense of shock to the character behind the girl. This creates suspense for the viewers to the outworkings of that particular character.

Representation is seen in all four of these aspects from the clip. Certain areas represent time eras and the differences between them or characters perpectives just from the camera angles, representing a characters point of view.

Preliminary Task: Critical Reflection